24 Oct Bridal collection 2023 Luisa Sposa, the dream shooting and its inspirations
You can dream of a time that lasts 75 years, or as long as you want; eventually you will realize that you will dream of the life you are living now. A paradigmatic invitation is contained in the new video created exclusively for Luisa Sposa‘s 2023 bridal collection, we just need to learn to trust in the ability of our will to make our life come true, exactly as we would have dreamed it.
A very evocative video and shooting, in a wonderful identity, between life and fairytale. Living a daydream is what basically happens in the images of the Dream video directed by Marcello Nardone. The Maison’s clothes – the most iconic of the new collection – chosen by designer Luisa Lotti presented literally immersed in the wonderful landscapes of Puglia, in close contact with the vital and characteristic elements of southern nature, water and land, a magical location chosen by photographer Dino Frittoli. A celebration of one’s own land, symbolically linked to the concept of beauty that Luisa Sposa has always fully supported as its own philosophy, by virtue of belonging to those lands, precisely those of the Mediterranean basin, which have certainly implanted in us a concept of beauty more rooted.
The Dream shooting was carried out on the wonderful Taranto coast, at dawn on a mild day, when the sea offers a spectacle of rarefied and dreamlike calm. The images and footage show a free, graceful bride, whose light fabrics blend with the landscape, emphasizing the brilliance of the textures and the accurate craftsmanship, typical of Luisa Sposa. The customization of tailoring cuts is evident in the continuous representation of natural beauty, unique and eternal like every model of the maison.
The symbolic journey between scents, visions and panoramas, typical of the Apulian scenarios, also interprets the female interiority well represented by Luisa Sposa. It is the spectacular nature of every woman’s dream, that of wearing a dress that shines with its own light, unchallenged, even among the many miraculous beauties of nature.
Luisa Sposa’s all–macramè gown is one of the most sought-after gowns because of its uniqueness (also read our in-depth look at Luisa Sposa’s iconic gowns) dedicated to the importance of the “yes” day.
Symbiosis with nature, the centrality of the environment
In a land where nature stands out without leaving too much room for words, Luisa Sposa wanted to impress the message that has always been at the basis of her vision among the images and footage. Her creations are based on the artisan tradition of her land, a south around the Mediterranean, where creativity reigns and genius is accompanied by the privilege of living in a paradise. The silence where only the sounds of water can be heard invites reflection, an imaginative journey which includes, in addition to the manifestation of beauty, also an eco-sustainable message for which Luisa Lotti has always been the spokesperson herself. Water, earth, environment in relation with us: the years of work of the Maison have been continually marked by research and inspiration drawn from the territory, including all the teachings that the Apulian tradition, rich in folklore, offers. Solarity, beauty and quality are the characteristics that Apulian craftsmanship borrows from its own land.
Luisa Sposa’s model is elegant and ethereal, juxtaposed in the video with the immense expanse of water. The illusion bodice with plunging neckline and tattoo–effect sleeves are a true work of art on the body..
The roots in her land
Luisa Lotti has always been mindful of the concept of craftsmanship transferred to her from the traditions of her land, so that the Dream shooting represents a tribute to the environment and also to the culture of southern Italy and Puglia which is very representative of it. Hence the intent to represent quality Made in Italy that can be an expression of a cultural heritage with a millennial history. Land of essences and perfumes, melodies and visions, Puglia is renowned for the creative processing of many materials, including fine fabrics. Luisa Sposa follows a successful tradition, reinterpreting the potential of the territory with an always far-sighted flair regarding trends. Beauty and sensuality inspired by breathtaking landscapes; artisanal quality in the DNA by tradition, so the Luisa Sposa maison manages to bring to life that daydream which is the primary message of the evocative images of Dream.
The brilliance of the mikado reigns under the bright sun, almost merging with nature itself. Like a sculpture on the skin, the dress makes every bride the protagonist, in a regal vision.
Dreaming to living, the enchantment of Luisa Sposa
To dream is to live. This is how Luisa Sposa’s multisensory journey of beauty, ecological commitment, and celebration of nature concludes. It is possible to turn all our days into a dream, and the existential conclusion is an anthem to life and the splendor of its infinite possibilities.
A fitting metaphor to describe the experience of a woman choosing a wedding dress she has always imagined and dreamed of, customized down to the smallest details, just like her desires in life. These are all unique characteristics of the consultancy that the company offers to all brides, with a consistently high attention, thanks to which the brand has grown in a very distinctive way, ascending to international catwalks and becoming an essential reference point in bridal fashion.
The silk dress from the new collection, with an elegant composition that weaves on the back, is certainly perfect for dreaming; the clean and sinuous lines give the figure a very classy impact.
Luisa Lotti has always imagined wanting to fulfill small big desires in women’s lives, and with the Luisa Sposa maison, she has fulfilled this dream, just as the new concept invites you to do. The overall beauty of life, between nature, work, and passion, has always been the main and shared vision of her projects.
Always give beauty and live it in the best way.